The problem → the redesign
Branding shapes the product.
before → after
The boards
I organized the setup around what users need to see before letting an AI agent talk to customers.
The site
directions · design · training · checkout · segments
Product family
The boxes were segmented by use case,
Classic Box
Gym Goer Box
Kids BoxHow it was built
From idea to store.
From design to product
Box and screen, one language.
From physical packaging to the mobile interface — the same color, typography, and warmth, held together by a single design system.



Section 04 · Résumé
Bilge Ozan Deveci.
Experience
Head of Idea · Designer & Product Manager
Led the concept end-to-end — headed the idea and worked as designer & product manager in a six-person team. The social app grew to ~1,000 users.
Web & Branding Freelancer
Sites and brand systems for a range of clients — including FitBox, GM Mimarlık, and Convia: brief-taking, brand language, and build.
Industrial Design Intern
Furniture designs for the 2026 fair, under a senior mentor's feedback.
Google Ads Intern
Google Ads campaigns and ad creative in Photoshop.
Branding & Web
Websites & brand identities, designed and built.
A couple of past projects that are live and in use — built end to end, from design to working product.